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Our Story

New Generation Family (NGF) began with a belief: creativity, family, and legacy are the most powerful tools for transformation. From the very beginning, NGF has been more than a company—it has been a lifelong vision.As a child, Naphtali Prinsloo already knew the name of the company, its mission, and the impact it was meant to have. Old VCR tapes still capture him speaking about New Generation Family with the clarity and conviction of someone who understood his calling early in life.When Sarah joined him as his partner in marriage, NGF became a shared journey. Together, they combined their passions, creativity, and entrepreneurial drive to scale the vision into reality. What began as the dream of one child has evolved into a family-powered movement that now spans music, media, wellness, and culinary arts.NGF exists today as proof that when creativity is matched with discipline and legacy-driven vision, a small seed planted in childhood can grow into a global force for generations to come.

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Mission

Our mission is to create music, media, and cultural experiences that inspire love, legacy, and empowerment across generations.We partner with and collaborate alongside innovative and unique creatives, producing content that amplifies their voices and empowers them to express their truth. We give a platform to creatives of all ages and backgrounds, helping them step into their identity as positive influences in society—both as creators and entrepreneurs.

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Vision

We are a community, a family, united by love. Our culture celebrates individuality and uniqueness, encouraging every member to embrace their distinctiveness while honoring themselves and the people they serve. We are committed to building up creatives, establishing a lasting legacy, and being faithful stewards of the gifts entrusted to us in this lifetime.At New Generation Family, we empower people to realize their dreams and step into their potential as creative entrepreneurs. Our community drives positive impact in the media and creative industries, producing uplifting, encouraging, and inspiring works that help people elevate their lives.New Generation Family plans to become a global force of creativity, wellness, and education—empowering communities, inspiring entrepreneurs, and building a cultural legacy that lasts for generations.We are a global company that celebrates diversity—embracing culture, language, ethnicity, and background—while building a legacy of creativity, wellness, and opportunity that connects generations and transforms communities.

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Core Values

Creativity → Innovation drives everything we do.Family → Relationships come before transactions.Legacy → We build for generations, not moments.Wellness → Health fuels creativity and longevity.Authenticity → Our work must be true to who we are.Excellence → Quality is non-negotiable.

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The NGF Difference

We are not just a record label.We are not just a media company.We are not just a wellness or culinary brand.We are the fusion of these worlds—a powerhouse designed to help creatives, communities, and audiences thrive.Our message: You are never too young, and you are never too old, to be a vessel for purpose. Through creativity and innovation, we empower individuals to express and cultivate a legacy of inspiring, transformative content.Every artist we collaborate with is supported to reach their full potential. We ensure satisfaction with the end result while nurturing creativity and guiding them to create work that stands the test of time.Our vision extends far beyond commercial placements; we view each creation as a timeless piece of cultural history to be shared with the world. We are dedicated to investing in the daily growth of our community and family through intention, and excellence.Through the unique expression of our talents, we seek to inspire, uplift, and transform others—helping them leave a lasting impact on the world.

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What We Do

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Who We Serve

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The Prinsloos – The Even Couple Vol. 4 (Album) • NGF Film – NGF Wellness (Documentary) • NAPHTALI + BOB (Instrumental) • Tasteful – The Art of Living (Documentary) • Naphtali Prinsloo – The Most Beautiful Place in the World (Short Film) • Joe Karpinskie – More • The Prinsloos – The Even Couple Vol. 1 (Album) • Naphtali Prinsloo – Home (Short Film) • Dj Prince Alpha – Easter Song (Single) • Sarah Prinsloo – Anazao • Miracle Mindset – Let Love Flow (Album) • Joe Karpinskie – Welcome to the Throne (Album) • The Prinsloos – The Even Couple Vol. 2 (Album) • Dj Prince Alpha – Greater Is He (Album) • Sarah Prinsloo – Anazao: 30 Day Journal • Wolf Clan – Is Dinner Ready? (Album) • New Generation Production – Father’s Heart, Father’s Harp (Album) • DJ Alpha – Roam (Single) • The Prinsloos – The Even Couple Vol. 3 (Album) • Lee George “La Bone” – Communion with the Creator • DJ Young Ninja – We Go Bigger (Single) • Naphtali Prinsloo – Autumn Leaves (EP) • Naphtali Prinsloo, Joe Karpinskie, Will Sonoki – Soak and Trance • Sarah Prinsloo – Tasteful • Miracle Mindset – Miracle Mindset (Album) • The Prinsloos – Sound (Album) • The Prinsloos – Piano and Life Songs (EP) • The Prinsloos – Piano and Life Songs Pt. 2 (EP) • The Prinsloos – God’s Medicine (EP) • The Prinsloos – Heart is a Garden Pt. 1 (EP) • The Prinsloos – Heart is a Garden Pt. 2 (EP) •

NGF SHORT FILM

PARTNER & INVESTORAt New Generation Family, we believe in building more than a brand—we are cultivating a creative legacy. Our work spans music, film, education, and community-driven projects designed to inspire, connect, and empower audiences worldwide.We invite strategic partners and visionary investors to join us in shaping the future of entertainment, creativity, and cultural innovation.Why Partner with NGF?Cross-Industry Impact – From record label productions to documentaries, creative studios, and youth-focused brands, NGF offers a wide reach across multiple industries.Authentic Storytelling – Our content connects with diverse global audiences, particularly in North Africa, the Middle East, and South Asia.Sustainable Growth – Every NGF project is designed with long-term scalability, brand partnerships, and revenue-sharing opportunities in mind.Ways to CollaborateBrand Partnerships – Feature your products or services through sponsorships, product reviews, and co-branded content.Investment Opportunities – Support our growing catalog of music, films, and creative ventures with structured returns and transparent reporting.Philanthropic Partnerships – Collaborate on community-based and educational projects that make a global difference.Our CommitmentAs partners and investors, you will gain access to a transparent, innovative, and collaborative relationship with NGF. Together, we can create meaningful impact while generating sustainable growth.Connect with Us:
For partnership proposals, sponsorship opportunities, or investment inquiries, please reach out: [email protected]
(302) 581-9991Artist Management
Email: [email protected]Phone: (814) 205-3888

The Prinsloos Announce The Even Couple Volume 4: A Soulful Celebration of Love and Resilience

FOR IMMEDIATE RELEASEAugust 27, 2025 — Husband-and-wife duo The Prinsloos are back with the highly anticipated Even Couple Volume 4, the next chapter in their ongoing album series redefining modern love songs with a fresh, soulful twist. Known for blending heartfelt R&B vocals with raw, poetic hip hop, The Prinsloo's continue to inspire with clean, uplifting music that speaks to love, family, and faith.The new album delivers a powerful lineup of songs that explore deep emotional themes, now further refined with their lyrics at the forefront:“Daughter of Mine” – a tender anthem celebrating legacy and fatherhood.“Hungry” – a fiery track about passion and persistence.“Height” – an uplifting ode to dreaming big and overcoming obstacles.“Don’t Have to Prove Your Love” – a reminder of unconditional connection.“Gospel” – a soulful, spiritual reflection on seeking positivity over negativity."Drive" – a nostalgic feeling of love, family, and the future.“Heaven’s Got You” – a comforting, gospel-inspired ballad honoring loved ones and perseverance: “Don’t give up, don’t quit now, God’s got you some way somehow.”“With this project, we wanted to take listeners on a journey of not just romance, but of life, faith, and the bonds that carry us through,” says Naphtali Prinsloo. “Every song is a story, a piece of who we are.”Sarah Prinsloo adds: “We’re intentional about making music that is for people with real stories and real victory. This album feels like our most personal yet — it covers our struggles, our wins, our laughs and tears to share with people how it's possible to persevere and conquer life.”The Even Couple Volume 4 will be released under New Generation Family, continuing the duo’s mission to create clean and nostalgic music that transcends borders and generations.About The Prinsloos
The Prinsloos are a husband-and-wife duo blending soulful R&B vocals and authentic hip hop storytelling. Their Even Couple series has captured the hearts of listeners across the globe, offering a nostalgic yet modern sound rooted in love and authenticity. Together, they are building New Generation — an indie label dedicated to global impact.Press Contact:
Susanna McCormick
[email protected]
(814) 205 - 3888

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NAPHTALI + BOB Unveil captivating new instrumental album . . .

Naphtali & Bob Unveil Captivating New Instrumental Album Blending Global Influences and Cinematic SoundscapesNaphtali & Bob have released their highly anticipated new instrumental album, a genre-defying collection that fuses rich global textures with cinematic storytelling. Known for their innovative collaborations and boundary-pushing sound, Naphtali & Bob deliver a sonic journey that transcends borders, blending elements of jazz, world music, ambient, and hip hop into a seamless listening experience.Crafted with meticulous artistry, the album takes listeners through vivid emotional landscapes — from soulful, slow-burning grooves to high-energy rhythmic explorations. Each track serves as a standalone world, yet together they weave a cohesive narrative that invites repeated listening.The album is now available on all major streaming platforms, including Spotify and Apple Music. A limited-edition digital download release is also planned, featuring exclusive and behind-the-scenes notes from the recording sessions.About Naphtali & Bob
Naphtali Prinsloo and Bob Schwanger both blend a passion for global sounds with modern production techniques. With backgrounds in music production, and live performance, they have built a reputation for creating atmospheric, emotionally resonant compositions that defy genre boundaries.

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future proofing your career
in the music industry

For some, it may feel like we are at a crossroads. With technology now capable of generating music at unprecedented speeds, increasing the amount of music overload to the market, tools becoming more accessible than ever, the musician and creative may ask themselves, how can I continue to thrive in this industry?Being in the music industry for over twenty years has taught me something:Creatives who thrive in the midst of change are not the ones that sit back and allow change to happen to them.They are the ones that make the change, make the most of every opportunity. Thriving artists navigate new territories and carve their paths through it.The question isn't whether technology will reshape our industry, but whether we'll adapt intentionally or get swept along by default.Some questions myself and my team have been asking ourselves through this process are:- How can we use the advancement of technology to free up more time to put our focus on what matters: the art?- What tools help systemize the business portion of our industry?- What tools help us bring the best product in the most streamlined way? - What tools free up mental space for the work that truly requires human creativity: emotional storytelling, authentic connection, and artistic vision?We all realize that technology is not slowing down. So we do not plan to either. Our team has been identifying what tools make us more efficient and effective in the music business.For us, this has meant exploring tools that handle the mundane tasks like drafting email responses, organizing project files. . .It's meant automating our social media scheduling so we can batch create content and stay present without being glued to our phones.The goal isn't to replace the creative process, it's honestly to protect it.When you're not drowning in administrative tasks, you have the mental bandwidth to actually create the work that only you can make.Another thing I have always valued in building our company, New Generation Family, is having access to our audience, clients, and fans.Ask yourself: If you wanted to get in contact with your audience, client, or fan, how would you do so? Do you have to go on a platform like Instagram, TikTok, etc.? What if those platforms went away?If that's the case, realize someone else is holding your "phonebook" or "contact list."Get yourself a streamlined landing page or method to collect your community's contact information so they can always stay connected to you outside of the walls of a platform.This has been a game-changer for us. We started building our email list years ago, and during platform outages or algorithm changes, we never panicked because we could still reach our people directly.It's about having real access to the people who care about your work. Start simple. Add a link in your bio that leads to a landing page where people can sign up.Offer something valuable—exclusive content, early access to releases, behind-the-scenes updates. Make it worth their while to give you their contact information.Let's face the truth: AI is not going away, but neither are you. If your community loves, trusts, and values you, you will sustain your career through technological advancements. AI and technology can generate and create content, but it does not carry the authentic connection of humanity that you have built with your community.Let your focus be to continue to build your journey as a creative, your passion for your craft, while leveraging technology to offload the things that are eating your time.This week, ask yourself:How can I genuinely engage with my audience this week?How can I meaningfully collaborate with other creatives in my space?How can I create value beyond just promoting my work?Respond to comments. Ask for feedback on your creative decisions. Share struggles, not just highlight reels. Build relationships with other creatives who are on similar journeys. When you create value and connection, you build something that transcends any algorithm change. Document your process and share your journey.This serves two purposes: it builds your audience by showing your authentic creative life, and it creates a portfolio of your evolution as an artist. Years from now, this documentation becomes valuable content and proof of your adaptability.Your story is your greatest asset. The creative decisions you make, the lessons you learn, the obstacles you overcome. . . these are what people connect with. Not just the polished final product, but the messy, beautiful process of creating it.Set up your phone and record yourself working in the studio.Write about the breakthrough you had at 2am.Share the version of the song that didn't work and why.Talk about the business lesson you learned the hard way.This isn't just content, it's building trust and giving people a reason to invest in you long-term. The most important skill isn't technical, it's psychological.Future-proofing your career means cultivating comfort with change and uncertainty.Technology will continue disrupting creative industries, that's guaranteed. But disruption creates opportunities for those prepared to seize them. The musicians and creatives who thrive in the next decade will be the most adaptable, strategic, and intentional about building sustainable careers.Start today. Build one genuine connection with another creative. Find tools that streamline your process. Start a contact list. Small, consistent actions compound into career-changing momentum.Pick one thing from this article and take action this week:Research one tool that could free up your timeSet up a simple landing page to collect emailsReach out to one creative for a genuine conversationDocument one part of your creative process and share itYou don't need to overhaul everything overnight.You just need to start moving intentionally.The future isn't something that happens to you, it's something you create, one decision at a time.What's your experience with this? Are you adapting to new technology in your creative career, or are you still figuring out where to start? Comment below, I’d love to hear your perspective.

NEW GENERATION FAMILY

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Brand Collaborations and Artist Relations:
(814) 205 - 3888
[email protected]